Subscription models like eDreams Prime and Travelstart+ have proven that recurring fees and “member-only” deals can boost revenue and repeat bookings for OTAs. Yet this loyalty is fragile, because it depends on travellers constantly feeling they “saved more than they paid.” By contrast, OTA‑branded payment cards, powered by embedded finance, create daily, habit‑based engagement: every tap earns travel rewards, even outside the booking journey, and gives the OTA richer data an

Visa and MasterCard are redefining travel payments by offering perks-packed cards and partnering with airlines for loyalty rewards. Banks buy miles from programs like Emirates Skywards, turning everyday spending into travel benefits for customers. As fintechs and tech players join the mix, travel and finance are merging—creating smarter, more rewarding experiences for travelers everywhere.