Intent-driven travel is the shift from inventory-led search to narrative-driven discovery. By moving away from "Where and When" and toward "Why," leaders like Voyage Privé achieve a 4x lift in revenue per visitor. Success in Modern Airline Retailing requires more than AI; it demands NDC dynamic bundling and AEO (Agent Engine Optimization) to ensure products are machine-readable. With a €15M potential lift at stake, the transition is a 3-year strategic transformation.